Valentine’s Day Greeting Cards?

We’ve found that business people often wonder:

Is Valentine’s Day an appropriate time for my company to send greeting cards?”

The truth is the answer is always a resounding, “YES!” Greeting cards are a great idea for any business and we’re going to tell you why.

Cost effective.

Still the most well-known and cost effective tool for organizations and advertisers, greeting cards are affordable and easy to design, making them famous amongst businesses of all sizes. Plus, they’re ideal for direct mail marketing and an extraordinary way to expand ROI.

Consumer-centric.

Everyone enjoys the excitement of opening up a Valentine’s Day card, especially if it’s unexpected. By reminding clients how much they mean to your business, you allow them a chance to feel the appreciation they deserve. And if you couple these emotions with a nod to what your business has to offer, you have the opportunity to increase loyalty in a whole new way.

Highly Personal.

When clients feel that you have a vested interest in them, chances are they will respond favorably to your business. Plus, they’re more inclined to pass such sentiments on to family and colleagues. That’s why sending a greeting card on Valentine’s Day is both an intimate and lucrative approach to communicating with your clients. And in today’s all-digital world, sending a tangible reminder of your appreciation can go a long way.

Marketable.

For small businesses and freelancers, the ability to land new customers can have an enormous influence on one’s revenue potential. So, adding incentives to your personalized cards could be the boost you need to better connect with and retain said clients. By coupling genuine emotions with business tactics, you’re able to show not only dedication for your craft, but also a love for those who support your endeavors. Likewise, you could even ask for them to return the love as a way to garner additional testimonials or references.

In the end, it’s easy to see why Valentine’s Day greeting cards are an impeccable way to include a personalized touch in our corporate world. Sending a card to clients, customers or associates instantly leaves a positive and memorable impression.

So, the question remains, “Is it appropriate?” Well… yes, it is. If such a personalized action has the ability to embed the idea of your business in the brains of your clients and show them how much you appreciate their support, why not send them a greeting card next Valentine’s Day? It might mean the world to them.

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