Greeting Cards

When the holidays arrive, so do the annual traditions of gift giving, well wishes and festive get-togethers. So, when the time comes to pass out your purchases are your loved ones going to be satisfied with store-bought knick knacks or are they secretly hoping for something a little more thoughtful?

On a much similar note, this is why it’s important to remember that clients are people too and they tend to share these sentiments. A personalized greeting card will always be far more appreciated than a sausage sampler or fruit basket; especially, if you throw in a few heartfelt words of your own.

Of course, we understand some people out there probably feel that sending these cards is nothing but extra work and a waste of time. But, we’d be the first to point out that those thoughts couldn’t be more wrong.

Greeting cards have an array of advantages that you’ll love, such as:

Awareness.

When a client receives your card, they will instantly associate your company with the action and also begin to recall why they started doing business with you in the first place. On top of that, there’s a good chance that they’ll bring up your thoughtful gesture to family and friends; indirectly advertising your organization to everyone in the room.

Authenticity.

When you make personal gestures to clients, they often appreciate the time and effort you put into making them feel so special. You come off as genuine, thoughtful and caring, which is a great way to earn your clients’ loyalty. And since you’re not sending a traditional pamphlet or brochure, they won’t see this gesture as a blatant advertisement—mostly, because it shouldn’t be one. But, in fact, you are subtly building stronger connections each and every time you put in this extra effort.

Simplicity.

Don’t send a greeting card because you feel you have to. When you force yourself to be thoughtful, it tends to come across as such. Instead, keep your message simple and personal. After all, these are your clients and you know the ins and outs of their businesses. Show them you’re knowledgeable and caring by delivering a message that only they would understand. If you want to make it more personal, you can even include hand-written thoughts. Be real. Be sincere. Be yourself. That’s what clients want.

Subtlety.

Why fill up your greeting card with logos, names and contact information? A great part about greetings cards is that all you have to do is deliver the right message. You don’t have to sell yourself or your business. The gesture of sending such a heartfelt gift does that for you. After all, in today’s all-digital world, it’s not often that a company actually authors and delivers tangible messages to the clients they care about. It may seem like a subtle gesture, but its impact far outweighs the cost.

So, how exactly do you craft the perfect message—one your clients will happily remember for a long, long time? Well, our exciting new platform, Yeditto, is designed to accomplish just that very task. Our intuitive marketing platform will help you create the perfect card by offering you access to a roster of elite designers, writers and printers from around the world. We also provide you with beautiful, custom-made cards to ensure you always get exactly what you want.

So, the next time you feel happy, make your clients happy too and send them something extra special with Yeditto!

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